THE STORY ABOUT SOTHEBY’S INTENATIONAL REALTY
Marketing Your Home Around the World.
Artfully Uniting Extraordinary Homes with Extraordinary Lives
In the heart of London on New Bond Street in 1744, an exceptional Auction House was by Samuel Baker, born with a revered tradition of marketing the world’s most cherished possessions. A tradition, more than two centuries old, that provides authentic knowledge comparable to none. It is interesting to note that Sotheby’s is the oldest company listed on the New York (BID).
In 1976 an exceptional real estate company was launched and created from the same passion that guides the Auction House. Today Sotheby’s International Realty is a commanding presence in the representation of the world’s more unique properties.
Today, the Sotheby’s International Realty Artfully Uniting Extraordinary Homes with Extraordinary Lives.
With over 18,000 independent sales associates, approximately 800 offices and 61 countries, the brand reaches around the globe.
The brand’ White Glove referral program is a key differentiator, allowing network members to connect thousands of prestigious buyers and sellers globally.
The collaboration between realty and auction utilizes a combination of unique an exclusive marketing efforts that provide targeted exposure to a coveted and influential audience.
This distinguishes the Sotheby’s brand in a very meaningful way with worldwide property exposure with global advertising.