SOTHEBY’S INTERNATIONAL REALTY MARKETING STRATEGY



Connecting buyers and sellers of luxury property requires skillful marketing and that is exactly what the Sotheby’s International Realty brand provides worldwide.

Our Marketing Strategy is all about making impressions worldwide. It's about creating global connections and establishing true consumer engagement. It’s about leveraging exposure, innovation and international impact to showcase the listings our network represents to a broad audience of consumers that value the unique. To create a true global impact that is primed to deliver 506 million impressions through innovative programs and deep relationships with iconic international brands, we have developed what we like to refer to as a “global halo.”

This video tells the story of Sotheby’s International Realty Strategic Marketing Strategies.